Literally, it means "pure life" in Spanish. It's a catch all phrase in Costa Rica that has all the versatility of "cheers" in the UK and Ireland and "aloha" in Hawaii. Hi, thanks, good on 'ya (having never been to Australia, I'll have to trust Pixar on that one).
Ever since I was lucky enough to have a Tica come into my life, I was lucky enough to be exposed to Costa Rica many times. I wanted to express that in some way, which in Virginia means getting personalized license plates. We evidently lead the nation in the percentage of drivers who can't really get into driving a car labeled X37 2LZ5. For our "new" car, a 2005 RAV4 I bought from my parents, I couldn't resist getting a personalized license plate. One can get up to 7 characters, 6 on some plates. Any variation eliminating one letter sounded odd. Purivia must be a new bottled water. Pravida a Russian newsletter. Puravda the car used to deliver the newsletter. Or maybe the other way around.
Then it hit me. PURA VA. We lives in Virginia, so it's shorthand for Pure Virginia. Anyone who knows Ticos should get the reference. I like the way it works as my two gemelos are Virginians by birth, but I hope will carry a lot of their Tico ancestry with them.